Entries by Yelena Shuster

Ad Nauseam

Notes from a Pepsi Ad Executive

“Pepsi Pulls Ad Accused of Trivializing Black Lives Matter”—New York Times, April 5, 2017 So, what’s hot now? Let’s see…Millennial activism. Black Lives Matter. Ladies be brunching. The question is: HOW DO WE MAKE THIS ABOUT PEPSI? Of course, we have to keep our core demo in mind so let’s keep the “protest” ambiguous. Is […]


Paul Ryan’s Other Teenage Dreams

“So Medicaid, sending it back to the states, capping its growth rate. You and I have been dreaming of this since we were drinking out of a keg.” —Speaker of the House Paul Ryan on Medicaid cuts, March 17, 2017   Ayn Rand shows up to my dorm somehow and, even though she’s 82-years-old, she’s […]


Guided Meditations For The Trump Era

In light of recent political events, we’ve updated our app to include all the meditations you’ll need for 2017. Namaste! RESTFUL SLEEP Calm Your Dystopian Night Terrors LOVING KINDNESS For Your Now Openly Racist Friends ACCEPTING AND LETTING GO A Bathrobed Old Man Wandering in The Dark Has Access to the Nuclear Codes RELAXING WITHIN […]