Just Ad Pants (video)
Being the manly men we are, we often struggle with just how overtly to display our dominant sexuality in the company of others. As we geared up for yesterday’s Super Bowl between the Saints and Colts, the question that plagued us before making the rounds at various pigskin parties was a simple one, “pants or no pants?” Countless hours were spent in front of the mirror trying to figure out if our Drew Brees jersey looked more masculine with or without our most rugged pair of non-Favre-endorsed jeans.
Ultimately, we decided on the comfort that goes with the freedom of not having pockets and letting our fleur-de-lis adorned boxer-briefs speak for themselves. There’s nothing like letting an ice-cold beer rest on one’s loins while taking in the most important football game of the year. It seems like the many of this year’s Super Bowl ads agreed.
Coca-Cola showed us that not wearing pants and sleepwalking through life is the exact way to get what you want, no matter what obstacles or animals are in your way.
Meanwhile, a commercial for Careerbuilder.com confirmed that while spending the entire workday in one’s undies is preferable to most employees, anyone who doesn’t like it should probably get another job. As bloggers, we’re more than comfortable spending the entire day with little in the way of clothing in our mom’s basement, so we’ll refrain from getting hired on up at the steel mill or knife factory.
There was however, one 30-second spot from Dockers that left us baffled. It featured a pants-less chorus of men marching through a serene field as they boasted of it being their right as men to have unclothed lower halves. These masquerading males affirmed that we had made the right fashion decision for the day. We glanced at our pasty bare legs and beamed. Then it happened, the tag line hit: “Wear the pants.”
Just one hot minute, Dockers; one moment you’re saying be proud of our leggy appearance and the next you’re telling us to cover it up? You can’t have it both ways. We’re men and we’ll wear the pants whether or not we decide to wear the actual pants, if you catch our drift.Rest assured, from now on if we decide to cover ourselves down there it’ll be without the comfort of your cotton Khakis. Your mixed messages just lost you a few customers.

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